Noah*s Ocean at Jelmoli: the legendary department stores' on Zurich's Bahnhofstrasse. For us, it was more than just a shelf. Our own retail space, shop window presentation, a place among established premium brands.
Why does that matter? Because our swim shorts are made from recycled post-consumer PET, are GRS-certified and are made by hand in Porto. No compromise: premium and sustainability in one product.
At Jelmoli, customers were able to experience exactly that. Feel the quality, understand the materials, hear the story behind them. Personal contact instead of anonymous online purchases.
Jelmoli closed its doors in 2024. The experience remains. It has shown that sustainable swimwear is on a par with the biggest brands. And that Zurich is ready for fashion that looks good and does good.
You can still find our swim shorts online and at selected locations in Zurich. With every purchase you save a sea turtle. Not symbolically, but concretely.
