The Love Turtle

The Love Turtle by Noah*s Ocean: a turtle whose shell is a heart

Out of love for the ocean. That is why our turtle carries a heart.


Every pair of trunks saves a turtle

With every item sold, a fixed donation goes into raising young sea turtles. Not a marketing gimmick. A promise that holds for every single item.

Noah*s Ocean men's Love Turtle swim shorts on the beach


How a heart became a turtle

The question was simple: how do you fit love for the sea and less plastic into a single mark? A turtle whose shell is a heart. Sketched quickly on paper, then taken into digital. It has been on every piece ever since. Embroidered, printed, woven in. And in the Noah*s Ocean logo.

Construction of the Noah*s Ocean Love Turtle logo from overlapping circles, the heart forms the shell
Built from circles. The heart was the shell from the start.
Embroidered Love Turtle on the fabric of Noah*s Ocean swim shorts
The Love Turtle on the fabric. Embroidered, not printed.
Noah*s Ocean primary logo: wordmark with the Love Turtle
The primary logo. Wordmark and turtle together.
Love Turtle as an outline, the version used for embroidery
The turtle as an outline. This is how it gets embroidered.
Small Love Turtle for use below 40 pixels
The tiny turtle. For anything under 40 pixels.
Crabby Crab: the heart of the Love Turtle turns into a crab
And when the heart turns into a crab: Crabby Crab.

She always finds her way home

Sea turtles return their whole life long to the beach where they hatched. Thousands of kilometres of open Atlantic, and still the same strip of sand. That is our benchmark. Make something that lasts. Not a trend that is gone after one summer.


Icon: around seven recycled PET bottles become one pair of swim shorts

Trash turned into ocean love

About seven PET bottles become one pair of swim shorts. 100 % post-consumer, GRS certified. That closes the loop. The world does not need new plastic. We take what already exists. And watch out: green is not always green. Some producers make PET bottles ONLY to shred them and then call it “recycled material”. Legal, unfortunately. We do it differently.

How we do it at Noah*s Ocean

Step 01
Reuse bottles as often as possible
Step 02
Collect used bottles
Step 03
Clean, sort and shred the bottles
Step 04
Turn them into yarn
Step 05
Reternal Love swimwear

How many others do it

Step 01
Reuse bottles as often as possible
Step 02
Collect used bottles
Step 01
Make bottles only to shred them
Step 02
Turn them into yarn
Step 03
Produce “sustainable” products

Two generations, one look

The brand carries my son's name. Noah*s Ocean is dedicated to him. And to his generation. That is exactly why we take the trouble: good materials, short distances. And the promise to get a little better every year. Dad and son, matching. Memories included.

Dad and son matching: Turtles Love Lines swim shorts by Noah*s Ocean on the beach


Heart icon with arrow: circular take-back, we recycle your old swimwear for a second life

Our take-back programme

And when the shorts get too small: our partner iCeep takes them back and recycles them, and you get a discount on your next pair. That is how we close the loop.



Swiss design. Handcrafted with love in Portugal.

Designed in Zurich. Sewn in a workshop near Porto that has been doing this for over 25 years. Short distances, real craft. Fewer trends, more ocean.

Noah*s Ocean · Love Turtle Beachwear

Noah*s Ocean Love Turtle Beachwear Stamp